How do customers find value in using cold storage?

The correct choice highlights that customers find value in using cold storage primarily because they can store inactive cases at a reduced per GB rate. Cold storage solutions are designed to be cost-effective for data that is not accessed frequently but still needs to be retained for compliance or regulatory reasons. By offering a reduced rate for per gigabyte storage, organizations can manage their data retention more economically. This aspect is particularly appealing to businesses that generate large amounts of data over time, as it allows them to free up resources while still meeting their data retention obligations.

The other options, while they identify potential features of data storage systems, do not accurately reflect the primary value proposition of cold storage. For example, immediate access to documents, automation of legal holds, and ease of email retrieval typically pertain more to hot or active storage solutions, which are designed for quick access and frequently used data. Cold storage, by its nature, is intended for data that is stored less actively but remains critical for long-term retention purposes.