Why might an organization choose to implement custom branding in Relativity?

Implementing custom branding in Relativity allows organizations to enhance brand recognition and maintain continuity in their visual identity. When an organization customizes the look and feel of the software, it can align the interface with its brand elements—such as logos, colors, and themes—which reinforces the brand in the minds of users. This approach not only aids in familiarizing users with the brand but can also improve user comfort and satisfaction by presenting a cohesive experience that mirrors the organization’s other communication and marketing materials. As a result, it fosters a stronger connection between users and the organization, which is vital in maintaining a positive and professional brand image.